Feb. 20, 2022
How to Build Demand and Community for Your B2B Company in 2022 | Sam Kuehnle
Today, Sam Kuehnle, VP of Demand Generation joins us on the B2B CEO Show.
He's someone I connected with on LinkedIn recently after reading his thoughtful and insightful posts about marketing in today’s age, what works today vs. what doesn't, and strategies on intentionally building demand as a company.
Demand Generation may be a term you’ve heard before, maybe not. Demand Gen is defined as playing the long game of creating brand awareness, establishing trust with potential buyers, and educating the market in the area that your product serves.
The focus isn't on completing a CTA with these, but having the content be consumed.
This leads to those prospects coming to you when they're ready to buy, CHOOSING to talk to your company instead of being relentlessly pursued by SDRs.
The result? Shorter sales cycles + higher win rates.
If that’s something you want to lean into, enjoy.
Links:
Sam Kuehnle
VP of Demand Generation
VP of Demand Generation joins us on the B2B CEO Show.
He's someone I connected with on LinkedIn recently after reading his thoughtful and insightful posts about marketing in today’s age, what works today vs. what doesn't, and strategies on intentionally building demand as a company.
Demand Generation may be a term you’ve heard before, maybe not. Demand Gen is defined as playing the long game of creating brand awareness, establishing trust with potential buyers, and educating the market in the area that your product serves.
The focus isn't on completing a CTA with these, but having the content be consumed.
This leads to those prospects coming to you when they're ready to buy, CHOOSING to talk to your company instead of being relentlessly pursued by SDRs.
The result? Shorter sales cycles + higher win rates.