Jacob Borgeson

Director of Product Marketing

After a BS in Electrical Engineering and MBA, he chose not to go the deep technical route, but start his career in Product Marketing at Texas Instruments. Since then, he’s been in Product Marketing for multiple organizations, such as Smart Modular, Vyopta, Convey, Kronos and Wyng, where he serves as the Director of Product Marketing.

In this conversation we go deep into what Product Marketing is, how the message of a product is built from the understanding of the customer, and what he’s seen in the evolution of Product Marketing.