June 24, 2022
Leading Marketing for a Fast-Growth B2B Company | Anna (Riggs) Kostroun
Welcome back to the B2B Show!
I want to introduce you to our guest today, Anna Kostroun, CMO and NewRocket. As soon as Anna and I jumped on a call, we instantly connected.
She started her career in marketing at Dell, a company I was also at. After leaving Dell serving in CMO operations, she moved on to another Austin tech powerhouse, Rackspace, where she served in Field Marketing and as Head of Performance Marketing.
In this episode, we talk about the nuances of marketing, what really goes into marketing strategy, and the challenges of business marketing must overcome today.
Enjoy
Anna (Riggs) Kostroun
Chief Marketing Officer
Anna started her career in marketing at Dell,. After leaving Dell serving in CMO operations, she moved on to another Austin tech powerhouse, Rackspace, where she served in Field Marketing and as Head of Performance Marketing.