What Product Marketing Is, and How it Drives Revenue | Jacob Borgeson

After a BS in Electrical Engineering and MBA, he chose not to go the deep technical route, but start his career in Product Marketing at Texas Instruments. Since then, he’s been in Product Marketing for multiple organizations, such as Smart Modular, Vyopta, Convey, Kronos and Wyng, where he serves as the Director of Product Marketing.

In this conversation we go deep into what Product Marketing is, how the message of a product is built from the understanding of the customer, and what he’s seen in the evolution of Product Marketing.

Enjoy.

As always, if you want to learn more about Jacob, you can connect with him over LinkedIn, and his entire guest profile is also on theb2bceo.com