In this episode, I want to share the common desires and problems I've seen in B2B companies when it comes to customer acquisition:
Desired Outcomes:
- Consistent, Warm, and Qualified Leads from Outbound
- More Inbound Leads & Referrals to consistently generate revenue
- "We want a brand that makes people come to us
- “Make people believe we are the best solution for them and can solve their problem”
- Connect with specific Decision-makers
- Community around our Brand
Problems in the way:
- Inconsistent Outbound Results in the past
- Decision-makers are hard to reach and connect with
- Takes time and effort to build brand
- Know what you’re “supposed to” do for marketing, but unsure of how to execute